Created for Shoofra’s Jerusalem store, this window display was designed in collaboration with artists Hadar Baruch and Shira Cohen. The project aimed to bring color, optimism, and a sense of joy to the street during a challenging time.

We created a collection of hand-painted papers with diverse textures and colors, then cut them into abstract shapes and compositions. The handmade elements were scanned, digitally arranged, and transformed into large-scale window stickers that became the final storefront design.

The process combines craft, illustration, and graphic design, translating the tactile qualities of paper into a vibrant public installation. Through layering, color, and playful compositions, the display creates an uplifting visual experience in the urban environment.